Crafting Your Course Description for Marketing

It can be overwhelming trying to work out how to promote your course to the public. There are so many offerings out there for potential participants to choose from, so it makes sense to make it as easy as possible for folks to find your program and to get a quick sense of how it will benefit them.

Below is a simple guideline for writing the marketing copy for your course. You can use this information to put together a one-page flyer or page on your website for your course. The order for presenting this information is a suggestion, however you might move headings to suit your needs. If you’re a person whose personality or high profile is the draw for your audience, you might put your presenter information high up in the copy. If the course topic is the draw for your program, you might put presenter information further down the copy.

• Course title.
• Location.
• Short description of the problem your course addresses.
• Description of how your course addresses this problem.
• Target audience.
• List of topics in the course.
• List of benefits/learning objectives of the course (if distinctive from the list of topics).
• List of components of the course.
• About the presenter.
• Pricing.

Here’s an example from a course I taught:

Trauma-Informed Mindfulness Teaching

Shan You Counseling Centre, Singapore

February 26-28, 2020

What is Trauma-Informed Mindfulness Teaching?

Trauma-Informed Mindfulness Teaching (TIMT) is a program developed by Kristy Arbon to address the growing awareness of how important it is for teachers of mindfulness, self-compassion and other contemplative practices to be more trauma-informed. TIMT helps skill up contemplative teachers so that they can support their community members through the principles of a trauma-aware approach

Who might benefit from this program

This program is for contemplative teachers including coaches, therapists, body workers, yoga instructors, meditation teachers, and anyone teaching or living from a heart-centered place who wants to feel more confident showing up in a trauma-informed way and being a part of collective healing in community.

Topics and practices to be covered

Below are the topics we’ll explore in the TIMT program:

• Connecting safely in community.
• Exploring the widespread impact of trauma.
• Identifying when mindfulness meditation could be harmful.
• Recognizing signs and symptoms of trauma.
• Understanding power dynamics that lead to traumatic stress and re-traumatization.
• Safely getting in touch with the body.
• Defining and exploring trauma-informed mindfulness, self-compassion and contemplative teaching and practices.
• Integrating knowledge about trauma into policies, procedures, and practices.
• Learning strategies for actively resisting re-traumatization.

How we’ll learn

The program will include:

• Topic talks
• Meditations
• Exercises
• Role plays
• Group discussions

Presenter

Kristy Arbon will facilitate our explorations. Kristy teaches self-compassion and mindfulness – with an emphasis on trauma-sensitivity – online and in person. Kristy is a certified Mindful Self-Compassion teacher who has a Bachelor of Psychology, a post-graduate Bachelor of Social Work and a Certificate in Mindfulness and Psychotherapy. She has completed Internal Family Systems Level 1 training, Somatic Experiencing Level 1 training, and Sensory Modulation & Trauma Informed Care: An Introduction training. She is a member of the Dedicated Practitioner Program in David Treleaven’s Trauma-Sensitive Mindfulness training.

Fee

To be advised.